Importance Of SEO. What to pitch while acquiring clients for SEO?
1) Definite Increase in Traffic
Explain client that there will be definite increase in traffic which can be measured through analytic tools and for which we will be sending reports on regular basis.
2) Better Rankings in the Longer Term as well as short term.
SEO factors taken into consideration should continue to rank for a set of specific keywords in the long run. Stopping an SEO campaign will not immediately impact a site’s ability to rank.
3) ROI – SEO provides track able and quantifiable results, regardless of whether you are an eCommerce or non-eCommerce site so there are no qualms when it comes to ROI.
4) Cost effectiveness: – Give client an example like. Suppose you are having a website and you might be wanting to get the traffic and business from the website, so client might be paying to some promotion portal like India mart or something else, so show them the pricing, the pricing of SEO are very minimal if compared to any other means of promotion. SEO is one of the most cost-effective marketing strategies
because it targets users who are actively looking for your products and services online.
5) Brand Building: – One of the hidden advantages of ranking in the top positions of the SERPs is brand awareness. Users are more likely to trust a brand when it appears in the first places when they search for a term rather than brands that don’t have a good web presence.
6) Good for Social Media
A webpage with high rankings will also gain more social media exposure. The relationship between SEO and social media is by-directional. Social media popularity is good for SEO purposes and SEO brings more social media visibility. In simple words, searches are more likely to LIKE / Tweet a page when it is found in the first positions of the search engine results than a page that does not have good rankings.
7) SEO Provides Endless Opportunity
Inform and show client that with SEO , ppc and email marketing are also the concepts which can be utilized for the business.
For Client’s question why we must choose your company:-
1) SEO Can Multiply Your Impact
How much did it cost to print your visiting cards? Or your marketing brochures? I’ll bet it wasn’t much compared to how much you invested in your website. By ignoring SEO, you are letting people not visit your fancy new website. A website that could have been viewed by thousands of your best prospects and ideal clients. Inform them that as compare to traditional means of marketing cost of SEO is minimal.
2) We use professional methods of link building.”
As mentioned in the product note and as explained,social bookmarking, and you can tell about the off page techniques in it.
3) “We have proven results.”
Show clients about the projects completed and the client’s we are catering. Always show them the real work that has been done.
4) We provide with regular progress report
5) We are Recognized by our Peers
Show them the testimonials that clients have given us.
6) 250 Million Websites on the Web, SEO Makes You Stand Out
Ask client a counter question, how you are going to promote your business online? There might be some way , if it is not seo then explain about the seo as it is most cost effective method, it might be the possibility that client was not aware about what SEO is. Explain about the benefit. If planning to do the seo, then ask to take our service.
7) Your Competitors are doing this
Explain them that their competitors are doing this, then why not they.
SEO is not only important for businesses that compete online but it is a necessary investment for all companies. Having an optimized website is the absolute minimum these days and the money spend on SEO should not be considered a cost but an investment.
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